TMR FAMILY LAW

TMR Family Law engaged me during a pivotal growth phase to lead a complete rebrand that matched the firm’s expanding reputation and future ambitions. As a contracted Creative Director, I transformed their vision into a powerful, cohesive identity expressed through a new website, business cards, firm stationery, marketing materials, magazine ads, and billboards. The result was a bold, trust-driven visual system that sharpened their presence, elevated their credibility, and positioned TMR as a modern, unmistakable leader in the Dallas family law space.

Challenge:

TMR Family Law’s branding was dated and inconsistent, limiting their ability to project the credibility and modern professionalism their growth demanded. Disconnected visuals and messaging weakened their presence in a competitive Dallas legal market. They needed a unified, contemporary brand system that instilled trust and positioned them as a confident, forward-moving, female-owned firm.

Strategy, Execution, & Results

I worked closely with the  partners to understand their goals, and long-term vision, then developed a modern brand identity and visual system that unified every touchpoint from the website and stationery to digital ads, printed materials, magazine placements, and billboards. The refreshed identity—including an award-winning logo—strengthened trust, sharpened market presence, and positioned TMR as a fast-growing leader in the DFW family law space.